![]() ![]() “We are seeing a new phenomenon where people are waiting in line to get to the TopTracer bays,” said Grant Wright of World of Golf U.K. So far, 30 facilities worldwide have demoed Toptracer Range, including six in the U.S. The company made its mark by putting a microchip into a golf ball that transmits information to a computer in the bay and gives an aerial view of the target, showing how far the ball traveled and how many points the shot received. Infusing the traditional golf-range experience, which hasn't changed in years, with a dose of technology seems like low-hanging fruit for Topgolf. Topgolf's participant demographics have made the company an industry darling, and everyone from the PGA Tour to the PGA of America has lined up as partners: 32 percent female 90 percent of the 60,000 Topgolf U lessons in 2016 were new golfers, and 65-70 percent were women the majority of Topgolf participants are ages 18-34 and 37 percent of visitors overall are non-golfers. 75 percent of non-golfers say they are interested in playing golf on a course. ![]()
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